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Companies that once held large Bitcoin treasuries are now pivoting away from the strategy, selling their BTC holdings to repay debt and invest in artificial intelligence. The shift has triggered sharp declines in their stock prices, forcing a strategic rethink across the sector. The move reflects growing pressure on firms that bet heavily on Bitcoin as a corporate reserve asset, as market conditions and investor sentiment turn against the approach. Analysts note that the sell-off adds to selling pressure on Bitcoin, while the pivot toward AI highlights a broader trend of companies reallocating capital away from crypto assets. The stock price crashes have raised questions about the viability of Bitcoin treasury strategies, especially for firms that borrowed heavily to accumulate BTC.
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